This was a group project for two people to create a brand and website for tea and coffee company. I worked with Dan Nguyen, he came up with a content and logo sketches i made the design.
From Client Brief:
Design Project - Client Pitch
Overview:
- For this project you will be creating a mockup website as well as some branding for a client.
- This is a team effort, no more than two students per group.
- You will have to create 2 or 3 logo options, select imagery and suggest some colours for their brand.
- You will create a project folder structure that organizes all of your assets, images, logos, etc.
- The development structure will be uploaded to MOBY.
- You will e-mail a link to the client and host the image on your website.
Client Details:
- The company name is “EROS”
- They want to market themselves as a “Tea and Coffee Garden”.
- The client would like to see subtle hints of Greek Mythology.
- The want to look professional and modern.
Client Brief:
- This “start-up” company is looking to take a piece of the coffee shop industry.
- Their major competition is Starbucks, Symposium Cafe and Second Cup, while their secondary competition is
Tim Hortons, Second Cup, Coffee Time and Timothy’s.
- They want to connect primarily with the 18-34 year old crowd.
- The shops are designed around a garden environment with lots of plants and flowers as well as busts of Roman
and Greek figures in their shops.
- They focus on organic, healthy and natural foods.
- A major seller is their custom tea blends, which have a very elaborate setup including very stylish float tea
cups, different sugars and various types of honey and rose petals - they want a focus on this.
- They offer Wi-Fi, terminals that have access to the Internet access and they subscribe to various magazine and
newspaper publications.
- The company’s branding and logo are incomplete, so they are open to colour options and would
be happy to entertain a new logo.
- They want “simplicity accented with powerful and passionate imagery”.
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